In 2012, Corus launched Corus Feeds Kids, a national initiative focused on nourishing children’s bodies and minds by providing proper nourishment needed for healthy development and long term success. Corus Feeds Kids’ goal is to raise $3 million and contribute 3,000 employee hours in three years.
As a media company that serves kids and families, Corus is committed to the wellbeing of children. With proper food, children can learn and flourish. By focusing our corporate giving efforts on alleviating childhood hunger, we can provide children with the foundation to reach their potential.
Corus raises awareness and funds by partnering with local food banks to deliver a comprehensive campaign supported not only by our national TV brands, radio services and online assets (www.corusfeedskids.com) but also special events, talent participation and social media activities held across the country. Highlighting the campaign is Corus Feeds Kids Day, a day dedicated to raising funds for local food banks to help alleviate childhood hunger in Canada.